Blog
Tips, guides, and inspiration for your flooring project. Learn how to choose, install, and maintain your DURAPLEX luxury vinyl plank flooring.
The 3-Tenant Test: Does Your LVP Pass the Lifecycle Cost Audit?
Tired of replacing apartment flooring after every other tenant? This post introduces the 3-Tenant Test, a simple financial model to calculate the true lifecycle cost of LVP and prove why a 20 mil wear layer saves you over $3,700 per unit.
June 9, 2026
Beyond the Bid: Calculating the 5-Year Cost of Commercial LVP
Stop focusing on the upfront bid. The true cost of commercial flooring is its 5-year Total Cost of Ownership (TCO). This article provides a clear framework and calculation to prove how a premium LVP with a 20 mil wear layer delivers a lower long-term cost than cheaper alternatives.
May 12, 2026
The Silent Destroyer: How a $300 Leak Becomes a $6,400 Subfloor Disaster
A minor leak from a toilet or dishwasher can seem trivial, but it can escalate into a $6,400 flooring and subfloor replacement. This article breaks down the real costs of water damage, and is straight with you about what a 100% waterproof SPC core does — and does not — protect.
April 7, 2026
Stop Losing Rent: The ROI of No-Acclimation Apartment Flooring
Every day a unit sits empty costs you real money. This guide breaks down how no-acclimation LVP can shorten your apartment turnover by 2-3 days, saving you thousands in lost rent annually.
March 10, 2026
The Landlord’s Ledger: 10-Year ROI of LVP vs. Carpet
Stop replacing rental carpet every few years. This guide provides a clear financial model to calculate the 10-year ROI of commercial-grade LVP, proving its long-term value.
February 10, 2026