Privacy Policy
Last updated: May 26, 2026
This Privacy Policy describes how DURAPLEX (“DURAPLEX,” “we,” “us,” or “our”) collects, uses, and shares information about you when you visit duraplexfloor.com (the “Site”) or otherwise interact with us. By using the Site, you agree to the practices described in this policy.
Information We Collect
We collect information in the following ways:
Information you provide to us.
When you request a quote, contact us, or submit any form on the Site, you may provide information such as your name, email address, phone number, mailing address, project details, and any other content you choose to include in your message.
Information collected automatically.
When you visit the Site, we and our service providers automatically collect certain information about your device and browsing activity, including your IP address, browser type, operating system, referring URLs, pages viewed, links clicked, and the dates and times of your visits. We collect this information using cookies, pixels, and similar technologies.
Analytics.
We use Google Analytics to help us understand how visitors use the Site. Google Analytics uses cookies and similar identifiers to collect information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to the Site. We use the information we get from Google Analytics to improve the Site. You can learn how Google collects and processes data by visiting policies.google.com/technologies/partner-sites.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries, provide quotes, and otherwise communicate with you about our products and services.
- Operate, maintain, and improve the Site, our products, and our customer experience.
- Monitor and analyze trends, usage, and activities in connection with the Site.
- Detect, investigate, and prevent fraudulent, harmful, or unauthorized activity, and to protect the rights, property, and safety of DURAPLEX, our users, and others.
- Comply with our legal obligations and enforce our agreements.
How We Share Your Information
We do not sell your personal information. We share information only as described below:
- Service providers. With third parties that perform services on our behalf, such as hosting, analytics, email delivery, and customer support. These providers only have access to the information needed to perform their services.
- Dealers and partners. With authorized DURAPLEX dealers or installation partners when doing so is necessary to fulfill a request you have made (for example, connecting you with a local retailer).
- Legal and safety. If required by law, subpoena, or other legal process, or if we believe disclosure is necessary to protect our rights or the rights, property, or safety of others.
- Business transfers. In connection with a merger, acquisition, financing, or sale of all or a portion of our business or assets.
Cookies and Your Choices
Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject cookies. If you choose to remove or reject cookies, this could affect certain features or services of the Site.
You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on available at tools.google.com/dlpage/gaoptout.
Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements, to resolve disputes, and to enforce our agreements.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
Children's Privacy
The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without verified parental consent, we will delete that information as quickly as possible.
Your Rights
Depending on where you live, you may have certain rights with respect to your personal information, including the right to access, correct, delete, or restrict the use of your personal information, or to object to certain processing. To exercise these rights, please contact us using the information below.
Changes to This Policy
We may update this Privacy Policy from time to time. When we make changes, we will revise the “Last updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.
Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us at info@duraplexfloor.com or through our contact page.
